The trademark: ME
Self-marketing as a success factor for career starters
Have you had a personal breakthrough on a difficult matter? Or were you finally able to solve the technical problem that almost drove you and your colleagues crazy? Or passed your exam with flying colors?
All of these questions have one thing in common: you have performed strongly and achieved success. You now want to share this breakthrough with those around you. The trick is to stage this in the most unobtrusive way possible.
How do you celebrate your big and small successes and achievements without coming across as self-important or self-promoting?
This question is not only important in everyday study life and private life, but above all in professional contexts - especially for career starters. Are you currently facing the challenge of diving into the professional world? To appear convincing in interviews, you should know your strengths, talents and market value.
Good self-marketing is your key to professional success. At first glance, this looks a lot like advertising measures and strategic corporate management. But why shouldn't the tics and tricks of the big guys also work with the trademark: ICH?
Discover your core competence and use it specifically
First of all, it is important to get an overview and become aware of its added value. You can use the 4 P’s – Product , Price , Place , Promotion – of the marketing mix very well.
Product – This is of course YOU, even if it sounds a bit strange at first. However, it is a great advantage if you know your own strengths, talents and interests and can therefore use them in a targeted manner. Because what you do best is ultimately your unique selling point.
If you know your brand and are clear about your professional and private goals, then the question of your salary expectations becomes interesting. That is the question of price .
For the promotion and place categories, i.e. the questions of how and where you can present your successes, self-promotion, achievements, etc. professionally and authentically, Monika Radecki describes in her guide “Speak for yourself – authentic and effective self-marketing” . The communications consultant explains very clearly how to achieve effective recognition in professional contexts with practical tips and tricks.
The book can be purchased as a summary from getAbstract. Get up to 87% student discount on the Starter+ or Pro package at getAbstract by clicking on the button. You can then easily search for the guide on the getAbstract homepage, simply enter the voucher code when ordering and save a little money.
Have fun reading and trying out Monika Radecki's advice on self-marketing.
How do you celebrate your big and small successes and your own achievements without coming across as self-important or self-promoting? In this article you will learn more about effective self-marketing.
